How Often Should You Contact Your List?

One question that people have once they have a list whether
that be past customers, newsletter subscribers, or leads is how
often they should be contacting them.

There's really no hard and fast answer to this question, but I
can tell you that most people are so afraid of contacting their
subscribers too often and annoying them that their err on the
side of caution and don't contact their people often enough.

You need to remember that if you're not constantly reminding
people that you're still there, that someone else will, and
that person will likely forget about you.

For example, if you're not contacting your subscribers at least
once a month, you're just not contacting your customers often
enough. A lot of people think that contacting subscribers
everyday is way too often, but there are certainly areas where
it works. I am on a list right now where every weekday I'm
sent a short little email, and I read it everyday. However,
these aren't marketing and sales pitches, but rather little
motivational blurbs – they're short and take me less than a
minute to read.

A good rule of thumb that works for a lot of people is to
contact your subscribers once every 2-5 days. That's often
enough that they'll remember who you are but not so often that
they're going to think they're being bombarded with messages.

Feel free to play around with this number and see what works
best for you and your subscribers.

Also remember that not every contact that you make with your
customers needs to be an advertisement for something. While
sending free content to your subscribers or past customers may
seem like a bad financial move, it can be a way to build up
good will with your past customers or current subscribers, and
when it comes time to buy, they're going to remember you, and
will be far more likely to do business with you.

About The Author: Gary Ruplinger is a marketing consultant. If
you're interested in learning more marketing and business tips,
please visit Gary at http://www.marketingeffects.com/ and if
you find yourself in need of professional copywriting services,
visit http://www.marketingeffects.com/copywriting/

John V
http://urlfreeze.com/JCV/EmailMarketingSecrets

John C. Vincent/CEO/The Opt-In Magic System
http://YourBloggingLessons.blogspot.com
http://Blog-4Dollars.blogspot.com
http://Opt-in-Magic.blogspot.com